Work Experience

The Book Shed, Hubbards, Nova Scotia, Canada

Digital Marketing Manager September 2024 - Present

• Established professional online presence for an independent bookstore by designing, developing, and writing copy for a modern website and using Google Analytics to track performance.

• Directed video and photo shoots to capture professional content for organic social content creation to highlight Nova Scotian literature and the store’s owner-operator who is an award-winning author, editor, and publisher.

Favritz Technology & Entertainment, Halifax, Nova Scotia, Canada

Founder & Product Developer April 2023 – Present

• Managed the full lifecycle of app development from concept to launch, designing an innovative social platform using Figma (UI/UX design), Flutter (programming), and Firebase (backend services).

• Wrote a unique ranking algorithm that allows users to rank items across 1,000+ categories, creating an engaging user experience with almost 250 users ranking over 2,000 lists on the app.

• Implemented product roadmap and feature prioritization, applying agile methodologies to iteratively release new app updates and functionalities.

Eastlink Inc., Halifax, Nova Scotia, Canada

Marketing Manager July 2022 – March 2023

• Led a seven-phase campaign with 360 media and a new creative strategy during the peak selling period for Mobile.

• Proposed new positioning that was quickly implemented to increase Mobile additional lines, Smart Home & Security activations, and the equity of the mobile network as a whole.

• Scheduled owned-channel communication, wrote briefs, and edited copy for web updates, emails, and more.

Irving Consumer Products, Limited, Toronto, Ontario, Canada

Assistant Brand Manager - ROYALE® April 2019 - July 2022

• Launched and led the ROYALE® Home for Every Pet Project, building a CSR program with over 100 partner shelters across Canada and raising/donating over $500,000 in the first 3 years, including $127,000 in a one-day fundraiser.

• Briefed agency partners on ROYALE® masterbrand and bathroom tissue plans for creative and media execution with clarity that drove timelines and resulted in campaigns aligned with brand strategy.

• Led successful research projects for sustainable packaging alternatives as well as understanding why ROYALE® over-indexed with Chinese and South Asian Canadian consumers and presented findings to brand and sales teams.

• Received consistent excellent performance reviews with positive can-do attitude, achieving results, attention to detail, and producing high-quality work being repeated as key strengths.

Coldstream Clear Distillery, Stewiacke, Nova Scotia, Canada 

Student Business Consultant April 2018 – March 2019 

• Performed a comprehensive analysis of Canadian RTD retail market and created a detailed recommendation for a western Canada expansion including product, supply chain, marketing, sales, and HR decisions.

Clearwater Seafoods LP, Halifax, Nova Scotia, Canada

Global Marketing Intern Summer 2018

• Conducted an in-depth distribution analysis on the global lobster industry using global export data and company sales data to present strategic recommendations to the lobster species (product) and marketing teams.

• Initiated and created Clearwater’s first-ever search engine marketing campaign, achieving a 50% ROI in two weeks, and developed comprehensive sales materials adopted as the new global standard package.

Municipality of the County of Colchester Recreation Department, Truro, Nova Scotia, Canada

Events Coordinator Summer 2017

• Revamped social media management by improving Facebook page quality and post frequency, resulting in a 230% inflation in page “likes,” leaving a lasting improvement in brand equity and promotion impressions.

• Coordinated over 50 community events and partnerships with 30 retailers for the Wild Blueberry Harvest Festival by involving distant communities and improving public communication, increasing festival reach and attendance.

Forest Hill Farms, Westchester, Nova Scotia, Canada

Production Worker Summer 2016

• Worked independently for long hours on production line, executing repetitive tasks including sanitation of the workspace, palletizing, and quality control while enforcing strict food hygiene protocol.

Victoria Court Dental, Truro, Nova Scotia, Canada

Patient Retention Telemarketer Summer 2015

• Combed patient records for lead generation, implemented efficient data entry management using Microsoft Excel, and booked patients for dentist appointments via telephone using promotional offers.

The Mr. D Show Season 4, Halifax, Nova Scotia, Canada

Actor Summer 2014

• Portrayed the character Eddie Yurkov on 4 episodes of The Mr. D Show, memorizing lines and executing characterization and on-screen emotion of a freakishly tall yet comically inept high school basketball player.

Education

Ivey Business School, Western University, London, Ontario, Canada

Bachelor of Arts, Honors Business Administration (HBA) 2015-2019

• Dean’s Honor List (2015-2019) Cumulative GPA 3.83/4.0

• Canadian Interuniversity Sport (CIS) / U Sports Academic All-Canadian (2015-2017)

• Vice President (Promotions), Ivey Marketing Club (2018-2019)

• Frank Holmes Student Athlete Award

• Doug and Lauretta Hayes Mustang Basketball Award

Cobequid Educational Centre, Truro, Nova Scotia, Canada

International Baccalaureate (IB) Diploma 2012-2015

• Honors with Distinction

• Achievement Award of Distinction

• Ernest H. Abbott Award Winner

• IB French Second Language

• Certificate of Distinction in Cayley and Fermat Mathematics Contests

Volunteering

Kids Help Phone, Event Volunteer May 2023 - Present

• Assisted with event set-up, tear-down, and logistics for the Kids Help Phone Walk So Kids Can Talk event at the Emera Oval in Halifax in 2023 and 2024 and activations at local sporting events.

CEC Cougar Basketball Camp, Coach 2013 - 2016

• Drew upon leadership abilities and knowledge of basketball and exercise to promote physical activity and skill development for children from grade 2-9 in summer basketball camps.

2015 U17 National Basketball Championships, Commentator 2015

• Provide insightful impromptu information enthusiastically to fans watching across Canada.

CEC Shared Reading Program, Reader 2014 - 2015

• Read to students with special needs on weekly basis.

London Food Bank, Volunteer 2015

• Organized a group of basketball teammates to volunteer at local food bank during busy holiday season.

Various Extracurricular Activities, Scorekeeper / Moderator 2012 - 2016

• Scorekeeper/Moderator for CEC Basketball, Volleyball, Debate teams and London Youth Basketball.

North River Elementary School Science Fair, Judge 2015

Hospital "Hubbub", Event Volunteer 2014

Rally Against Racism, Chaperone 2014

CEC Graduation, Event Volunteer 2012 - 2014

Valley United Church Chicken Dinner Sale, Fundraiser Volunteer 2009 - 2012

Activities & Interests

App Design & Development, Self-Taught Flutter Programmer & UI/UX Designer January 2020 - Present

• Launched 4 original apps to the iOS App store with over 7000 downloads and an average rating of 5 stars.

• Completed 4 online Flutter and 2 UI/UX Design courses, designing and coding several apps while learning to gain fundamental coding skills, experience with APIs, Firebase backends,  custom algorithms, and designing in Figma. 

• Completed a course in AI prompt engineering to leverage ChatGPT in assisting in coding and business projects.

Western University WaterAid Committee, Vice President (Promotions) 2018 - 2019

• Helped to promote the United Nations WaterAid initiative on Western's campus in the committee's inagaural year.

Basketball - Western University, Cobequid Educational Centre, Basketball Nova Scotia, Player 2003-2017

• Led vocally and by example on the court as 2x Captain and MVP at Cobequid and organized additional training sessions resulting in three straight regional titles while balancing full International Baccalaureate (IB) workload.

High School Musical, Actor and Stage Crew 2014 - 2015

• Volunteered as a member of the Stage Crew in the 2014 performance of Shrek: The Musical and appeared as the principal in the 2015 performance of Anne of Green Gables.

Student Council, Member 2013 - 2015

• Performed the role of Master of Ceremonies for the school talent show and led the coordination of events such as Winter Carnival and School Spirit Days.

Anti-Bullying Committee, Member 2013 - 2015

• Helped to organize Anti-Bullying Day events and promote inclusivity at CEC.