Work Experience
Work Experience
Boots on the Ground, Remote, Canada
Multimedia Editor & Designer March 2025 - Present
Edited over 545 YouTube videos in 5 months for Steve Boots on topics such as human rights, 2SLGBTQIA+ rights, climate change, federal and provincial politics, and class and worker solidarity with videos earning over six million views, over a quarter-million watch hours, and channel growth of thirty-seven thousand subscribers or 67%.
Designed and developed a website refresh and merch store for Steve Boots, resulting in $7000 in revenue in the first two months and excellent customer satisfaction.
Designed and tested thousands of thumbnails for YouTube videos, optimizing for performance and growth and earning regular praise from viewers, the community, and Steve Boots.
nTech Solutions, Remote, Canada
Telephone Canvasser February 2025 - March 2025
Telephoned hundreds of constituents and assisted with script writing on behalf of ONDP candidates Terence Kernaghan Lisa Gretzky, Lise Vaugeois, Catherine Fife, Judith Monteith-Farrel, Sandy Shaw, Jennie Stevens, Wayne Gates, Chris Glover, Jennifer French, and Catherine McKenney and NDP candidate Joel Harden.
Steve Boots, Remote, Canada
Volunteer Content Creator December 2024 - March 2025
Edited clips of streams and videos for social media using entertaining edits to raise awareness of Canadian political news, worker solidarity, human rights, and class consciousness.
Designed branding and design options with new logos, merch, and YouTube banners.
The Book Shed, Hubbards, Nova Scotia, Canada
Digital Marketing Manager & Content Creator September 2024 - Present
Established professional online presence for an independent bookstore by designing, developing, and writing copy for a modern website and using Google Analytics to track performance.
Directed video and photo shoots to capture professional content for organic social content creation to highlight Nova Scotian literature and the store’s owner-operator who is an award-winning author, editor, and publisher.
Favritz Technology & Entertainment, Halifax, Nova Scotia, Canada
Founder & Product Developer April 2023 – Present
Managed the full lifecycle of app development from concept to launch, designing an innovative social platform using Figma (UI/UX design), Flutter (programming), and Firebase (backend services).
Wrote a unique ranking algorithm that allows users to rank items across 1,000+ categories, creating an engaging user experience with almost 250 users ranking over 2,000 lists on the app.
Implemented product roadmap and feature prioritization, applying agile methodologies to iteratively release new app updates and functionalities.
Eastlink Inc., Halifax, Nova Scotia, Canada
Marketing Manager July 2022 – March 2023
Led a seven-phase campaign with 360 media and a new creative strategy during the peak selling period for Mobile.
Proposed new positioning that was quickly implemented to increase Mobile additional lines, Smart Home & Security activations, and the equity of the mobile network as a whole.
Scheduled owned-channel communication, wrote briefs, and edited copy for web updates, emails, and more.
Irving Consumer Products, Limited, Toronto, Ontario, Canada
Assistant Brand Manager - ROYALE® April 2019 - July 2022
Launched and led the ROYALE® Home for Every Pet Project, building a CSR program with over 100 partner shelters across Canada and raising/donating over $500,000 in the first 3 years, including $127,000 in a one-day fundraiser.
Briefed agency partners on ROYALE® masterbrand and bathroom tissue plans for creative and media execution with clarity that drove timelines and resulted in campaigns aligned with brand strategy.
Led successful research projects for sustainable packaging alternatives as well as understanding why ROYALE® over-indexed with Chinese and South Asian Canadian consumers and presented findings to brand and sales teams.
Received consistent excellent performance reviews with positive can-do attitude, achieving results, attention to detail, and producing high-quality work being repeated as key strengths.
Coldstream Clear Distillery, Stewiacke, Nova Scotia, Canada
Student Business Consultant April 2018 – March 2019
Performed a comprehensive analysis of Canadian RTD retail market and created a detailed recommendation for a western Canada expansion including product, supply chain, marketing, sales, and HR decisions.
Clearwater Seafoods LP, Halifax, Nova Scotia, Canada
Global Marketing Intern Summer 2018
Conducted an in-depth distribution analysis on the global lobster industry using global export data and company sales data to present strategic recommendations to the lobster species (product) and marketing teams.
Initiated and created Clearwater’s first-ever search engine marketing campaign, achieving a 50% ROI in two weeks, and developed comprehensive sales materials adopted as the new global standard package.
Municipality of the County of Colchester Recreation Department, Truro, Nova Scotia, Canada
Events Coordinator Summer 2017
Revamped social media management by improving Facebook page quality and post frequency, resulting in a 230% inflation in page “likes,” leaving a lasting improvement in brand equity and promotion impressions.
Coordinated over 50 community events and partnerships with 30 retailers for the Wild Blueberry Harvest Festival by involving distant communities and improving public communication, increasing festival reach and attendance.
Forest Hill Farms, Westchester, Nova Scotia, Canada
Production Worker Summer 2016
Worked independently for long hours on production line, executing repetitive tasks including sanitation of the workspace, palletizing, and quality control while enforcing strict food hygiene protocol.
Victoria Court Dental, Truro, Nova Scotia, Canada
Patient Retention Telemarketer Summer 2015
Combed patient records for lead generation, implemented efficient data entry management using Microsoft Excel, and booked patients for dentist appointments via telephone using promotional offers.
The Mr. D Show Season 4, Halifax, Nova Scotia, Canada
Actor Summer 2014
Portrayed the character Eddie Yurkov on 4 episodes of The Mr. D Show, memorizing lines and executing characterization and on-screen emotion of a freakishly tall yet comically inept high school basketball player.